kristen wiggins
university of maryland, class of 2013
bachelor of science, marketing
specializing in digital marketing, web development, and media relations
CURRENTLY: seeking opportunities as Digital Marketing and SEO SpecialistForm *of science, marketing major
Introduced to concepts and principles of marketing including the marketing of service and nonprofit organizations. Provided with an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, international marketing, etc.
LEARNING
Marketing Principles & Organization
BMGT 350 - Professor D. Whitney
a summary of my relevant coursework
Marketing Research Methods
BMGT 452 - Professor T. Chen
Focuses on aiding marketing decision-making through exploratory, descriptive and casual research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results.
Marketing Policies & Strategies
BMGT 457 - Dr. R. Rust
A capstone course that ties together various marketing concepts using fundamentals of strategic market planning as the framework
Electronic Marketing
BMGT 484 - Professor M. Harms
Examined the process of developing, implementing and analyzing strategies for successfully marketing a variety of existing and potential products and services on the Internet. Devoted special attention to the tools and techniques unique to electronic media
Consumer Analysis
BMGT 451 - Professor R. Ferraro
Identified buyer behavior concepts relevant to a specific marketing problem so that appropriate marketing decisions can be made. Observed conceptual frameworks drawn from psychology, sociology, and economics to aid in understanding the behavior of ultimate and industrial buyers.
Business Law
BMGT 380 - Professor B. Leete
Observed legal aspects of business relationships. Examined torts and business crimes, contracts and agency, public policy issues, law of personal property.
Business Writing
ENGL 394 - Professor F. Bolton
Received intensive practice in the forms of written communication common in the business world: letters, memos, short reports, and proposals.
*Attached writing sample: Business Writing Proposal
Design in Marketing
BMGT 498B - Professor M. Harms
Explored how businesses and organizations use design as a strategic competitive advantage. Increased visual and design literacy while learning basic design and business terminology that allows me to better communicate with creatives in the work environment.
Business Policies
BMGT 495 - Dr. D. Knight
A case study course where students apply what they have learned of general management principles and their specialized functional applications to the overall management function in the enterprise.
On April 11, 2013, I received my Honors Citation at the University of Maryland's Memorial Chapel for completing the University Honors program.
